Customers are the backbone of Modere.
Most people are not ready to be entrepreneurs but they're more than ready to buy a solution to their problem. Think about it — more people go to a restaurant than own a restaurant.
And the great news? We're part of an organization that understands all that and centers its compensation plan around it!
So how can you acquire more customers utilizing Social Media, considering that most people don't go to Social Media sites like Facebook or Instagram to buy products?
That’s where social selling comes in!
According to a recent social survey, the top reasons why people go to Social Media is to:
In other words, people want to see something interesting, educational and/or entertaining when they hop online!
If your content reflects what people want to see, they may eventually buy what you're selling. So let’s optimize your efforts and put you on the fast-track to getting as many customers as you want!
Increase Your Reach
Increase Your Reach
Create Curiosity and Engagement
What creates curiosity? It's when you reveal just enough information to provoke people to want to know more.
So how can you do that?
1
Clean up Your Facebook Profile
Remove any mention of the name of the company and come up with a fun and innovative way to share what you do. For example, in your About section, you can feature that you are a "CEO of [your name]" as your "job" title.
What to post to your Facebook newsfeed to attract prospects:
Make sure to create 1-2 valuable posts per day and leave everything else for your Stories. Follow the 15/7 posting formula which means that in 1 week, you should post:
10 Lifestyle Posts
Share your new favorite recipe, your workout routine, etc.
4 Curiosity Posts
Where you nonchalantly mention your product or opportunity
Direct Business Post
(you can specify it's Modere)
2
Create Curiosity Posts
There are many ways you can go about this. You can share before and afters, you can tell a story or you can simply express your gratitude or give a shoutout t o someone. The more personal you get, the more people will respond.
3
Use the Social Shout Out Post Strategy
Are your customers enjoying the products? Encourage them to publish a post that you've crafted for them and tag you in it, so you can reply to everyone who likes and/or comments. They'll earn live clean credits towards free product!
Here's an example of a Social Shout Out Post script:
"Hey, Kylie! Would you be open to hearing how you can start getting your product discounted or possibly free? And don't worry - I'll do all the work for you!"
4
Run challenges and/or giveaways
Create a fun customer group for free challenges such as a "5-Day Water Challenge". Add everyone who wants to participate, So you can support each other. Once the challenge is over, use that Group to give people updates, announcements, appreciation, tips, and giveaways!
Giveaways are a great way to promote your product without being salesy. So what should you do? It’s simple! Just:
5
ATM Your Face Off
ATM stands for Add, Tag, Message and the way that it works is you:
PRO TIP
Use the audio recorder — they'll be able to hear the excitement in your voice!
6
Go Live
Live video is one of the few consistent strategies that has always worked on Social Media. No matter how the algorithm changes, live videos will always attract attention. Not only that but they will build your authority and credibility because people will be able to get to know you much faster!
Smart Tips to Help you Crush your Broadcasts:
7
Be Consistent Every Single Day
Time block. Schedule certain periods of time and dedicate them to one particular activity. Don't let anything distract you during that time.
Use the 60-Minute Daily FAME tracker to help you execute those IPAs (income-producing activities) every single day. If you stay focused and consistent, 60 min/day is more than enough to start seeing tangible results in your business!
Customer Journey Work Flow
Customer Journey Work Flow
STEP 1:
Create a curiosity post
STEP 2:
Get in their inbox
STEP 3:
Send testimonials
STEP 4:
Pop the Question
STEP 5:
Inform them
Send a message like this to every potential customer:
STEP 6:
Be urgent
Time is of the essence! We want to move them through the funnel as quickly as possible so creating urgency is key! Send them something along these lines:
STEP 7:
Send the link
COOL FACT
Once they click on your link, Modere will start following them on the web with product ads. And yes, that prospect is linked to you!
STEP 8:
Follow Up
Productivity Hack
Productivity Hack
Automate the Repetitive Messages
What if you can create and store beautifully crafted responses to your most frequently asked questions? So that way, you don't have to continue saying the same thing over and over!
STEP 1:
Go to your Facebook Messenger
STEP 2:
Type your own name
STEP 3:
Create those voice messages or text responses that you can use over and over again! #BOOM
Contacts Management Hack
Contacts Management Hack
Create Prospect and/or Customer Lists on Facebook
Every time you get a brand new customer or even a lead, go into your Contacts and add that person to a specific list like "Customers", "Hot Prospects", "Dream Team", etc.
After that, you can create posts that target specifically that group of people. You can also set your Newsfeed to show you only their posts, so you can send some extra love their way.
How to Create a List:
1
Open Facebook on your computer (this part can't be done on your mobile device)
2
Go to your Home Page
3
Click on "Friend Lists" and then click on "Create List"
*
Do you need help setting this up? Just google "how to create a list on Facebook".
Build Relationships & Stay in Touch
Build Relationships & Stay in Touch
Do you know what your biggest competition is? No, it’s not other companies.
In fact, 70% of your competition Is indecisiveness! Yes, people who are on the fence about making a buying decision because they're just not sure.
That's why cultivating long-term relationships with your customers Is so important! Customers buy products from people they know, like, and trust.
Customer Retention Secrets
Customer Retention Secrets
1
Follow up with your customers after 10 days of their purchase
Check in with them to see what results they're seeing already. If they’re not, ask them a few questions, give them some tips and encouragement.
1
Follow up with your customers after 10 days of their purchase
Check in with them to see what results they're seeing already. If they’re not, ask them a few questions, give them some tips and encouragement.
2
Discuss the referral option
Ask your customers if they're interested in getting the products for free or at a discount. If they say yes, use the Referral Post Strategy.
2
Discuss the referral option
Ask your customers if they're interested in getting the products for free or at a discount. If they say yes, use the Referral Post Strategy.
3
Upsell for better results
Upselling means selling what compliments the original product your customer bought. So think about what would suit best with your customers’ needs and offer them that product while you explain the benefits.
3
Upsell for better results
Upselling means selling what compliments the original product your customer bought. So think about what would suit best with your customers’ needs and offer them that product while you explain the benefits.
4
Send thank-you notes
This might sound old-school but it’s a very effective sales tactic. People will unconsciously create an emotional connection with you and will be more willing to come back.
4
Send thank-you notes
This might sound old-school but it’s a very effective sales tactic. People will unconsciously create an emotional connection with you and will be more willing to come back.
5
Customer appreciation giveaway
Show your customers how much you appreciate them by adding them to an “appreciation giveaway”. If you do this on a regular basis, they'll have more incentive to keep on buying.
5
Customer appreciation giveaway
Show your customers how much you appreciate them by adding them to an “appreciation giveaway”. If you do this on a regular basis, they'll have more incentive to keep on buying.
6
Keep track of your customers
You can do that using an online tool (ex. Facebook lists, Project Broadcast) or a good-old physical journal.
6
Keep track of your customers
You can do that using an online tool (ex. Facebook lists, Project Broadcast) or a good-old physical journal.
What to do if a prospect says the product is too expensive?
First things first: don't get defensive! Keep your posture strong. They’re simply telling you that they don’t see enough value in the product to buy it at this time. So what can you do? Follow these steps:
STEP 1:
Ask them a qualifying question
In other words, ask them about their needs, wants, and desires. Ask them how serious they are about it. Ask them what their biggest goal is at the moment.
If the answer is NO:
If the answer is YES:
In other words, ask them about their needs, wants, and desires. Ask them how serious they are about it. Ask them what their biggest goal is at the moment.
"I appreciate you telling me that this is a little bit out of your price point/range/budget. Let me ask you a question, do you really want this product? Let’s say this product was cheaper, and/or you could get this product for free, would you still be interested in it?"
If the answer is NO:
"That ts totally fine. If you see anybody from your world who might be interested, it would be so nice to refer me to them."
If the answer is YES:
"Great!" Discuss the live clean products and the credits they can get.
STEP 2:
Offer them to do a Social Shout Out Post
Explain to them how the Social Shout Out posts work and that you'll be doing all the work. They simply have to post the caption you will create for them.
STEP 3:
Build value in your products
Share stories of your own or other people’s successes. Try to relate to them and their Situation and show them why getting your product will help them.
STEP 4:
Reiterate the Money-back Guarantee
This is very powerful. They're not losing anything. If they're not happy with the product and it doesn't work for them, they can send it back. And they have one whole month to do so!
Upselling and Cross-selling
Upselling and Cross-selling
Upselling and Cross-selling are two of the most effective sales strategies out there. Why? Because the customer has already made a buying decision, so selling them something that can bring them even better results is easier to do.
So what are these strategies and how do they work?
Upselling
Upselling is when you Sell a product that compliments what the customer has already bought. For example, if you buy shoes and the vender offers you a shoe polish, that’s an upsell.
It's a customer happiness tactic that helps you build a relationship with far more value. How can you do that?
1
Open Facebook on your computer (this part can't be done on your mobile device)
Ask your customers questions to get to know their goals, pain points, needs, etc.
Example Question/s: "Name, what are we working with? What is your budget and what are we trying to accomplish here?"
2
Be a product of the product
Talk about your products based on your own experiences.
3
Talk about your other products and different ways they can save through setting up a smart ship
Example for product inquiries: "OMG, Sarah! I am so excited that you want to use TRIM! I happen to notice that you have teeth and skin as well. lol... FYI, if you add 4 more items to your cart, you are going to double the savings!"
4
Offer them a customizable package based on their goals
You can also create a package with your favorites based on seasons’ trends and make it giftable. Then slowly build the package as you uncover more about your customers’ profile and tailor it to them.
Example Question/s: "Tell me some more about your goals. How do you do with carbs? How is your digestion? Do you need some focus? Hey! Check these products really quick and let me know what questions do you have? I want to know the 3 things that kind of get you excited and curious."
5
Do personal shopping for them
After creating their free account, add your favorites into their cart and let them see how those work out for them.
Example: "Hey, Sarah! | saved you a cart that | think you will love. Go ahead and lIog in and check it out. And, tell me if we are heading in the right direction?"
Cross-selling
Cross selling means to sell an additional product or service to your existing customers.
So how can you do that? And where should you start?
IMP
Become emotionally detached from the "NO". Keep asking and recommending until they say "NO".
PRO TIP
Reiterate the money-back guarantee.
Example Scripts
When a customer is showing interest in home cleaning products:
When a customer reaches the 8 products:
When a customer is showing interest in home cleaning products:
"OMG! I am so glad you said that you are trying to get rid of the toxins inside your house. You should also think about starting with your body as well and not putting the toxins directly into your bloodstreams. So, maybe you want to consider replacing your body lotion. I love our lotion and our shaving cream."
When a customer reaches the 8 products:
"Awesome! Now, you got maximum savings and free shipping! What else would you like? Is there anything that your husband might be interested in?"
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